Services

Website Design – Creating the look & feel of your website

Simplicity is one of the golden rules of website design. The audience should have an enjoyable, positive experience when using your website. Whether their objective is reading content, watching a video, or enrolling in a course, every action should be clear and concise throughout the website. Our approach is to create a website that strengthens your company’s brand while ensuring ease of use and simplicity for your audience.

The website design process starts with a pen and paper to sketch page layouts, wireframes, sitemaps, and menu structures. Digital design concepts are then created incorporating your company’s brand guidelines for a personalized look and feel. You will be presented with a variety of website design concepts to review. Feedback on the design concepts is essential to give you the opportunity to express your thoughts on the design and make alterations where desired before the final sign-off.

eCommerce Solution

Selling your products online

An eCommerce solution is a feature-filled, customizable online storefront and shopping cart that will be integrated into the WordPress CMS. This will allow you to manage both your website pages and all of your store’s products in one place. You will have full control over orders, shipping costs, sales, promotions, discounts, and products.

In order to receive credit card payments, you will need to have a secure hosting package with an SSL certificate to ensure the security of your customer’s credit card details. You will also need a payment gateway to process the credit card payments and a merchant account with your bank to receive the payments.

SSL Certificate

The SSL certificate can be thought of as a lock-box for your data. It doesn’t make it any harder for anyone to obtain the data but it encrypts the data to the point that nobody can understand it. In addition to encrypting data, the SSL certificate ensures visitors that your business is legitimate, and will not attempt to defraud them in any way.

Payment Gateways

An eCommerce payment gateway is a service that authorizes your customers’ credit card payments while processing them securely with your merchant account.

Merchant Account

When dealing with a payment gateway, you will also be required to establish an online merchant account with your bank (fees vary depending on the bank). We will be able to provide you with information and instructions on how to establish a merchant account once we know which bank you are using.

WooCommerce

Your WordPress website will be transformed into an eCommerce online store using WooCommerce. WooCommerce is a WordPress eCommerce toolkit that helps you sell products online through your website. WooCommerce allows you to easily add, edit and amend products and pricing at any time, run sales and coupon campaigns offering a range of discount options such as 10% off or free shipping, and keep up-to-date with the store’s performance by viewing detailed reports.

SEO (Search Engine Optimization) 

Website Search Engine Optimization

SEO is the practice of improving and promoting a website in order to increase the number of visitors it receives through search engines such as Google, Bing, and Yahoo. When a visitor searches for a website on Google, they type keywords that best describe the website they are looking for. The websites that Google lists have been fully optimized to show up for those specific keywords. For example, if someone searches for a ‘florist in Melbourne’ Google will list all websites in Melbourne relating to florists. But how does Google know that a website relates to a ‘florist in Melbourne’ and in what order to rank them?

Content

Creating keyword-rich content and producing fresh content regularly is a key factor in SEO. Optimizing images for best quality while reducing file size also plays a role. Behind the scenes, your website will contain meta tags, meta keywords, meta descriptions, ALT tags, title tags, optimized naming conventions, and site maps. Google utilizes all of this information to best target traffic to your website by people looking for what you offer.

Performance

Ensuring your website loads quickly and works efficiently is another key factor in SEO optimization.

User Experience

User experience describes how visitors interact with your website and what impression they are left with. Ease of navigation, legible text, rich content, and brand identity they can trust all contribute towards a positive user experience. As previously mentioned, more than a quarter of all Google searches are now taking place from mobile devices. Google not only recommends responsive layouts but also favors websites with responsive layouts. This is especially true when a user searches for local services using a mobile device.

Google Places

A Google Places listing will allow your website to appear alongside its competitors on the Google Maps view when a visitor searches for your services. In order to set up a Google Places listing, Google must post a PIN number to your company’s address. This verification adds a level of trust to your website for the visitors and for the Google search engines.

Google Analytics

Google Analytics is a service that generates detailed statistics about a website’s traffic, visitor’s keywords, number of visitors, how the visitors have found your website, and where they have accessed it from. Using this information it is possible to improve the flow of visitors to your website by fine-tuning the SEO.

Google AdWords

Google AdWords is a service that advertises your website at the top of the Google listings when a user searches for your specific keywords. Google displays the advertisement for free but has a ‘pay per click’ system which means that you will be charged every time a user clicks on your ad. You’ll start by choosing a daily budget that you are comfortable with, and then change it at any time. There’s no minimum spend and you’re not locked into a contract.