Case study · Consulting & Services
Craftsman Pipe Lining.
Miami trenchless pipe-lining company with clear services and fast enquiry.
- Client
- Craftsman Pipe Lining · United States
- Industry
- Consulting & Services
- Platform
- WordPress · Elementor
- My role
- Design, build & full management
Hover the browser to scroll the homepage · Desktop & mobile, captured from the live site
Live site audit · 2026-09-29
Measured on the live site with Google Lighthouse (desktop) and a crawl of its sitemap and structured data.
01 · The project
Services, explained simply.
Miami trenchless pipe-lining company with clear services and fast enquiry. I designed and built the site end to end, then stayed on to manage it.
Since launch I've also managed the technical side: hosting, SSL, security hardening and malware protection, backups, updates and speed tuning. The site stays fast, secure and online without the client having to think about it.
- WordPress
- Local SEO
02 · What I delivered
Built, launched
& fully managed.
Service architecture
Offer pages that explain what you do, who it's for and why it works.
Lead capture
Enquiry, booking and funnel forms connected to the client's inbox.
Proof & trust
Case studies, logos and testimonials placed where they convert.
Responsive, mobile-first
Every template checked on phones and tablets, not just desktop.
Hosting, SSL & security
Server setup, SSL, malware protection, backups and updates, all managed.
On-page SEO
Clean structure, metadata, schema and speed work so search engines understand the site.
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