Case study · E-commerce, SEO & ads
£5M+ from
Google Ads.
A UK retailer that cuts acrylic and Perspex sheets to any size. I built the store and the custom formula that prices every order, took it from page 7 of Google to #1, and ran its social accounts, customer replies and ads. Google Ads alone has driven more than £5 million in revenue.
- Client
- Acrylic Sheet Cut To Size · Leicester, UK
- Role
- Development, SEO, ads, social & support
- Timeline
- 2019 – 2025
- Platform
- WordPress + WooCommerce
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Live site audit · 2026-09-29
Measured on the live site with Google Lighthouse (desktop) and a crawl of its sitemap and structured data.
From Google Ads campaigns I built and managed.
Up from page 7, through technical SEO, keywords and links.
Grown through content, technical SEO and guest posts.
Built through guest posts and off-page SEO.
Doubled through on-page and technical SEO.
Google Ads, Microsoft (Bing) Ads and Meta Ads.
From building the site in 2019 to six years of growth work.
01 · The store & the formula
A formula behind every price.
Selling cut-to-size material online only works if customers can price a job in seconds. I built a custom pricing formula that runs the whole website. It's a custom calculator with conditional logic that prices each product from exactly what the customer needs: material, thickness, width and length.
Around it I built the WooCommerce catalogue of acrylic sheets, discs, colours and applications, with a straightforward checkout. Over the six years I designed most of the pages, integrated many third-party APIs and fixed countless bugs along the way.
02 · Organic SEO
From page 7 to #1.
Organic search was the biggest piece of work. I resolved every SEO issue on the site, did the keyword research and applied it page by page for the best possible reach, and ran a guest-posting and off-page campaign.
Target rankings climbed from page 7 of Google to #1. The domain reached DA 38 with more than 1,500 backlinks, and organic traffic doubled.
- Technical SEO
- Keyword research
- On-page
- Guest posts
- Link building
03 · Paid ads
Every pound, accountable.
I built and managed Google Ads campaigns backed by proper conversion tracking, then extended the winners to Microsoft (Bing) Ads and Meta Ads. The result is more than £5M in revenue from Google Ads alone.
- Google Ads
- Microsoft Ads
- Meta Ads
- Conversion tracking
- Merchant Center
04 · Social & customers
The brand, end to end.
I created all of the brand's social media accounts and ran them alongside the ads. I also answered customers directly, so questions about sizes, materials and orders got fast, knowledgeable replies that turned into sales.
- Social media setup
- Customer support
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