Case study · E-commerce
GU Energy UK.
UK store for GU Energy gels, chews and drinks, with a fully customised shopping experience.
- Client
- GU Energy UK · United Kingdom
- Industry
- E-commerce
- Platform
- Shopify
- My role
- Design, build & full management
Hover the browser to scroll the homepage · Desktop & mobile, captured from the live site
Live site audit · 2026-09-29
Measured on the live site with Google Lighthouse (desktop) and a crawl of its sitemap and structured data.
01 · The project
A store built to sell.
The UK distributor for GU Energy sports nutrition. I built a customised Shopify store with bold product storytelling and a fast checkout.
Since launch I've also managed the technical side: hosting, SSL, security hardening and malware protection, backups, updates and speed tuning. The site stays fast, secure and online without the client having to think about it.
- Shopify
02 · What I delivered
Built, launched
& fully managed.
Store design & build
A branded storefront with a clean catalogue, collections and product pages that sell.
Checkout & payments
Payment gateways, tax and shipping rules set up and tested end to end.
Speed & Core Web Vitals
Caching, image optimisation and lean code for fast pages on mobile.
Responsive, mobile-first
Every template checked on phones and tablets, not just desktop.
Hosting, SSL & security
Server setup, SSL, malware protection, backups and updates, all managed.
On-page SEO
Clean structure, metadata, schema and speed work so search engines understand the site.
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