Case study · Marketing & Content
lilacard.
Hannover's discount card, with a partner directory and card ordering.
- Client
- lilacard · Germany
- Industry
- Marketing & Content
- Platform
- WordPress · WooCommerce
- My role
- Design, build & full management
Hover the browser to scroll the homepage · Desktop & mobile, captured from the live site
Live site audit · 2026-09-29
Measured on the live site with Google Lighthouse (desktop) and a crawl of its sitemap and structured data.
01 · The project
Built to convert.
Hannover's discount card, with a partner directory and card ordering. I designed and built the site end to end, then stayed on to manage it.
Since launch I've also managed the technical side: hosting, SSL, security hardening and malware protection, backups, updates and speed tuning. The site stays fast, secure and online without the client having to think about it.
- WordPress
- DE
02 · What I delivered
Built, launched
& fully managed.
Conversion-focused pages
Landing pages built around one clear action per page.
Funnels & forms
Sign-up, booking and checkout flows wired to the client's tools.
Tracking
Analytics and conversion tracking so every campaign can be measured.
Responsive, mobile-first
Every template checked on phones and tablets, not just desktop.
Hosting, SSL & security
Server setup, SSL, malware protection, backups and updates, all managed.
On-page SEO
Clean structure, metadata, schema and speed work so search engines understand the site.
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