Case study · Health & Lifestyle
ZS Dental & Maxillofacial Implant Centre.
Clinic site for two consultant oral & maxillofacial surgeons in Islamabad: 18 treatment pages, local area pages, prices and WhatsApp booking.
- Client
- ZS Dental & Maxillofacial Implant Centre · Pakistan
- Industry
- Health & Lifestyle
- Platform
- WordPress · custom theme
- My role
- Design, build & full management
Hover the browser to scroll the homepage · Desktop & mobile, captured from the live site
Live site audit · 2026-10-02
Measured on the live site with Google Lighthouse (desktop) and a crawl of its sitemap and structured data.
01 · The project
Easy to find, easy to book.
ZS Dental needed a site that explains why a maxillofacial surgeon is different, and turns that trust into appointments. I designed and built it on WordPress with a custom theme of my own, no page builder: profiles of the two consultant surgeons, 18 treatment pages from dental implants to jaw surgery, a costs page, dental-emergency and patient information, FAQs, and a knowledge base of articles written by the surgeons. Eight local area pages bring in searches from across Islamabad and Rawalpindi, every page offers WhatsApp booking, a call button and the clinic's Google reviews, and detailed structured data lets search engines see each surgeon, procedure and price.
Since launch I've also managed the technical side: hosting, SSL, security hardening and malware protection, backups, updates and speed tuning. The site stays fast, secure and online without the client having to think about it.
- WordPress
- Custom theme
- Local SEO
- Schema markup
- WhatsApp booking
02 · What I delivered
Built, launched
& fully managed.
Custom WordPress theme
A hand-coded theme with no page builder: fast pages that the clinic still edits in WordPress.
18 treatment pages
From dental implants and full-arch rehabilitation to orthognathic jaw surgery, facial trauma and children's dentistry.
Local area pages
Eight pages for neighbourhoods across Islamabad and Rawalpindi, plus one for maxillofacial surgery in the city.
Surgeon profiles
Each consultant's training and credentials, set out for patients and marked up for search engines.
Costs & patient guidance
A costs page, dental-emergency advice, patient information, FAQs and articles the surgeons wrote.
Rich structured data
Clinic, surgeon, procedure and price markup with reviews and opening hours, so search understands the practice.
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